I believe that branding is not a result, but a process. I offer a comprehensive brand concept ideation from scratch. From product discovery to 'high matters' of business, its ethics. From naming to complete identity pack and further brand design maintenance.
Usual workflow with milestones:
Briefing and product/service/company audit
Preview 1>> Market visual exploration and analysis
Preview 2-3 >> Based on marketing findings of competition, consumer and market insights, the positioning, purpose, values and character of a brand are summed in a brand platform
Preview 6 >> Visual identity sketches/draft directions (up to 3)
Final preview>> The complete identity concept including logo lock-ups, colors, patterns, icons style, supergraphics, photography and illustration styles, motion principles and examples of usage is designed and packed into a pdf presentation
Master-files >> All the asset files accurately structured into folders
Off we go!
What's included
Brand concept presentation in pdf format
Including brand platform, visual assets and usage examples.
Brand assets files
In any required file format (ai, epes, pdf, psd, png, jpg), structured in folders
I believe that branding is not a result, but a process. I offer a comprehensive brand concept ideation from scratch. From product discovery to 'high matters' of business, its ethics. From naming to complete identity pack and further brand design maintenance.
Usual workflow with milestones:
Briefing and product/service/company audit
Preview 1>> Market visual exploration and analysis
Preview 2-3 >> Based on marketing findings of competition, consumer and market insights, the positioning, purpose, values and character of a brand are summed in a brand platform
Preview 6 >> Visual identity sketches/draft directions (up to 3)
Final preview>> The complete identity concept including logo lock-ups, colors, patterns, icons style, supergraphics, photography and illustration styles, motion principles and examples of usage is designed and packed into a pdf presentation
Master-files >> All the asset files accurately structured into folders
Off we go!
What's included
Brand concept presentation in pdf format
Including brand platform, visual assets and usage examples.
Brand assets files
In any required file format (ai, epes, pdf, psd, png, jpg), structured in folders