I believe that branding is not a result, but a process. I offer a comprehensive brand concept ideation from scratch. From product discovery to 'high matters' of business, its ethics. From naming to complete identity pack and further brand design maintenance.



Usual workflow with milestones:



• Briefing and product/service/company audit
• 
  
• Preview 1 >> Market visual exploration and analysis
• 
  
• Preview 2-3 >> Based on marketing findings of competition, consumer and market insights, the positioning, purpose, values and character of a brand are summed in a brand platform
• 
  
• Preview 4-5 >> Naming process
• 
  
• Preview 6 >> Visual identity sketches/draft directions (up to 3)
• 
  
• Final preview >> The complete identity concept including logo lock-ups, colors, patterns, icons style, supergraphics, photography and illustration styles, motion principles and examples of usage is designed and packed into a pdf presentation
• 
  
• Master-files >> All the asset files accurately structured into folders