An ongoing brand development

Vladimir Khablov

(3)

Starting at

/hr

About this service

Summary

I believe that branding is not a result, but a process. I offer a comprehensive brand concept ideation from scratch. From product discovery to 'high matters' of business, its ethics. From naming to complete identity pack and further brand design maintenance.

Usual workflow with milestones:

Briefing and product/service/company audit

Preview 1 >> Market visual exploration and analysis

Preview 2-3 >> Based on marketing findings of competition, consumer and market insights, the positioning, purpose, values and character of a brand are summed in a brand platform

Preview 4-5 >> Naming process

Preview 6 >> Visual identity sketches/draft directions (up to 3)

Final preview >> The complete identity concept including logo lock-ups, colors, patterns, icons style, supergraphics, photography and illustration styles, motion principles and examples of usage is designed and packed into a pdf presentation

Master-files >> All the asset files accurately structured into folders

Off we go!

What's included

Brand concept presentation in pdf format
Including brand platform, visual assets and usage examples.
Brand assets files
In any required file format (ai, epes, pdf, psd, png, jpg), structured in folders

Example projects