Potata aims to become the 1st top-of-mind in potato retail chain brand in Jakarta by providing fresh potato directly from the farm with unique sauces to satisfy its customers delicacy.

I directed the visual of its brand to achieve a retro-vintage American diner look, catering towards family-friendly target audience who likes to dig in legit fresh-from-the-farm potatoes (not the fast food / processed ones) with various unique sauces.