Potata Fries - One Fry Away! | Full Branding Kit
Alphonsus Kevin
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Posted Jan 23, 2024
One Fry Away! aiming to be the top-of-mind potato brand retail chain in Jakarta, this brand serves its customers potatoes fresh from the farm!
Potata - One Fry Away!
Potata aims to become the 1st top-of-mind in potato retail chain brand in Jakarta by providing fresh potato directly from the farm with unique sauces to satisfy its customers delicacy.
I directed the visual of its brand to achieve a retro-vintage American diner look, catering towards family-friendly target audience who likes to dig in legit fresh-from-the-farm potatoes (not the fast food / processed ones) with various unique sauces.
Scope of work: Visual Brand Identity, Packaging Design, Brand Strategy
Brand Message: One Fry Away!
Potata's Vision and Mission
Potata's Color Scheme
Stationery and poster designs
Menu Design
Potata Waiter Uniform