I always try to solve clients' problems through branding and also understanding their business perspective. The client came with a concept of creating a fun and family-friendly karaoke that enables its customers to feel like traveling around the world. Hence, through research and design, I came up with this visual brand identity and strategy; with the tagline "The World is Your Stage!".

Aside from creating the Brand Identity, I also developed Environmental Graphic Design for its interior to further strengthen Showtime's Brand Identity. Intricate details in designing sign boards, wayfinding points, etc.