Verve is Africa's most successful card brand with payment tokens and card options that power commerce across Africa, empowering Africans to live the good life, both at home and beyond

Prior to the redesign, the previous version of the Verve website was developed in 2015, and since then, it no longer effectively serves the business's goals. Additionally, the business sought to refresh the website to align with their current objectives and vision. The previous website's user experience was also subpar, with an overwhelming amount of information presented to users, and poor visual design elements.

Therefore, the business was interested in streamlining the amount of information available to users and improving the overall website navigation experience, making it more intuitive and user-friendly. The redesign was aimed at creating a more effective and aesthetically pleasing website that accurately represents the company's brand and effectively communicates their mission and services to potential clients.

During our research phase, our team focused on the primary target personas, which included businesses, and our consumers. To ensure that we gained valuable insights, I collaborated with my design teammate, Razak, and together we developed a research strategy that aimed to gather feedback from existing customers and businesses that use our services.

We sent out surveys to our target audience, asking about their experience using the previous Verve website, and gathered their thoughts on what they would like to see on the redesigned website to enhance their user experience. The insights we obtained through our research were immensely helpful in shaping the redesign of the Verve website.

Improved user satisfaction: To enhance user satisfaction, it is important to address the issues with the previous website that resulted in user complaints and a poor experience.

Increase in conversion rate: We aimed to effectively communicate the benefits of Verve cards to users, to the point where they would be convinced to request for Verve cards from their respective banks. This required a clear and concise presentation of information on the website.

Increase in website traffic and engagement: Our goal is to ensure that users are able to find the information they need quickly, which will result in increased time spent on the website and improved engagement. This is based on data that showed users spent less time on the previous website.