This position focused on marketing both B2B and B2C / DTC. In addition, I designed promotional campaigns and other marketing materials (physical and digital) for showcases regarding the Academy and Haircare. I also performed copywriting for that as well as social media and email marketing campaigns through Malichimp and Klaviyo. One email campaign even resulted in record breaking sales within just 3 days. In terms of social media, I focused on Instagram, TikTok, and Facebook since those platforms aligned best with their target market. I created a Tik Tok Seller Account and shop for them as well as created ads and TikToks for the academy. In addition, I spearheaded and copywrote an Influencer and UGC outreach program to help bring in more sales and spread brand awareness. On average, I created 15 email marketing campaigns, 20 TikTok/Reels, and 4 physical promotional materials per month a month ahead in order to stay on track.

Furthermore, I conducted A/B Testing on all digital materials/ channels and content, tracked and analyzed the performance and engagement versus profits. I strategically brought in traffic both organically and through paid ads (PPC). I did SWOT analysis, SEO, and SEM keyword research for all digital campaigns as well as optimizing their website with that and UX Design principles. I also helped plan events and booking hotels and flights as well as providing customer service through emails, DMs, and calls.