Viva is a non-profit organization dedicated to environmental conservation and sustainable practices. They work on projects related to reforestation, wildlife protection, and promoting eco-friendly habits through a community of users.

They do this by providing a network of projects related to reforestation, wildlife protection, and promoting eco-friendly habits. Users can donate or contribute by finding opportunities for hands-on involvement. Viva also strives to have a strong educational and transparent presence by providing educational content on the provided projects as well as information about reforestation, wildlife protection, and sustainability projects. Lastly, users can also join a community of like-minded individuals (think Discord) to rally around organizing local environmental initiatives.

Their goal is to create an identity that reflects their approach to fighting climate change--action through community. Given their value proposition is unique in the market, they want to stand out by being more inviting with a less "tech" driven presence.

Deliverables:

Logo

Typography and color

Messaging

Layouts and Marketing Assets

Guidelines

Mockups/ Landing Page

Viva seeks to be more than another tech-driven entity; they aim to appeal to a vibrant community of eco-conscious individuals driving positive change. While their robust tech foundation is vital, Viva's primary focus is on conveying this strength to the passionate project contributors, the community, and the impactful change they collectively pursue.

Viva's logo draws inspiration from the clean and minimalistic symbols commonly found in tech-focused identities. To infuse a more organic and approachable feel, we incorporated rounded shapes and curves. This design approach strikes a balance, positioning Viva as a dependable tech entity while maintaining an inviting and user-friendly presence.

This also extended into the brand palette, using warm and inviting colors drawing from natural elements that allude to the environmental projects.

A key component of the messaging was to highlight the communities that comprised the Viva network and what that impact could look like for prospective users. Less about the interface of the platform and more content about the projects, and the issues at hand.

Education is a core value for Viva, manifesting in the delivery of compelling facts and statistics. Through strategic calls to action, users are seamlessly guided to relevant initiatives or locations. The primary objective is to spark interest and cultivate awareness.