Most perfume brands struggle to

Most perfume brands struggle to stand out — crowded shelves, similar visuals, no clear story. ASEELA had the same gap: strong products, but no identity that communicated luxury or authenticity. My role was to close that gap by creating a premium, culturally rooted visual identity that reflects elegance and trust. What I Delivered Luxury logo system (Arabic & English) Refined color palette Clear protection zones & usage rules Do’s & Don’ts for brand consistency Packaging direction Social media visual system Result A brand identity that feels premium, modern, and authentically Moroccan, helping ASEELA compete confidently in the perfume market. Tools: Illustrator · Photoshop · InDesign Open to new collaborations.