Soudo Rent Car — Brand

Soudo Rent Car — Brand Identity & Guidelines

Soudo Rent Car needed a brand identity built from the ground up — one that felt bold, modern, and rooted in Morocco. I designed a complete brand system centered around a custom logo where a single "S" carries three meanings: the letter itself, a winding road, and a car gearshift knob when flipped horizontally.

The full brand guidelines document spans 26 pages and covers every element a designer or team needs to apply the identity consistently — from logo construction rules and color specifications to typography hierarchy, photography direction, and real-world application mockups.