Brand identity for a Google-backed pensions disruptor Penny

Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.

Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million. 

Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.

Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.