Brand identity for Pillar, a brand new fintech company aiming to solve a huge problem in the global financial market.

When arriving in a new country immigrants are excluded from the financial system. They can’t access phone contracts, lending, or mortgages, regardless of their credit score back home.

Pillar provides a new credit foundation based on their past addresses, even internationally. ‍ As part of a wider creative project, Pillar set us the challenge of creating them a new identity with four sub-brands.

Inspired by the simple humble Pillar, we built a bold identity fusing together a moving transaction and robust support. ‍ We built out an art direction approach that is beautiful, clean and easily implemented across all touchpoints.