Target audience:
Age: 16-35
Gender: Men and women
Education: All kinds
Characteristics: Sporty, competitive,
sociable, energetic, funny, active
Brand values:
Athletic drive | Have fun | Get social | High energy | Trash talk
Concept:
"Become champ"
It's all about the drive to win and get better
at what you love doing.
A sharp and energized brand that emphasize
the athletic drive.