A platform that connects pets in need of homes with caring owners. It redefines pet adoption by having a “Tinder like” experience: Making it playful, easy & fun for users to find their perfect furry companions, while promoting responsible pet ownership.

Target audience: Age: 12–27 Gender: Men and women Education: All kinds Characteristics: Gen Z, digital natives, diversity and inclusion, value authenticity, interested in investments Brand values: Sweet | Vibrant | Playful | Light Concept: "Finance can be sweet" By cloaking financial services in this candy-coated visual language, Sweeft removes intimidating money jargon. We make fiscal responsibility feel like an enjoyable treat rather than a chore. It's a sweet, bite-sized way to empower Gen Zers to take control of their finances through an app experience that genuinely resonates with them.

Scribble as a design motif is a playful and heartfelt way to capture the special & messy connection between pets and their human companions.