The company's goal was to create an installation manual video that would help customers both in the purchase decision and in the after-sales and that could be made available on different social media platforms with the goal of being a clear and objective video without losing the visual aspects of design.
I prepared a basic script of what I would have to put in the video and created a sequence of images through a storyboard, in which I could have a complete understanding of the installation of the product without leaving any doubts.
It was then that I elaborated the scenario that could contemplate all the products of the line for the other videos and created the animatics so that together with the marketing team of the company it was possible to visualize the video.
I highlighted the steps with motion design and always tried to make movements that followed the rhythm of the soundtrack.
The project was delivered in customized formats such as HD, 1x1 and vertical to help the company achieve its goals different channels for different audiences.