The company's goal was to show the entire Diplomata product line and its main features in just one video on different social media platforms.
I prepared a basic script of what I would have to put in the video and created a sequence of images through a storyboard, as time was short to present the video at a company convention, in the middle of the process I elaborated the scenario that could contemplate all the products of the line.
I highlighted some main features with motion design and always tried to make movements that followed the rhythm of the soundtrack.
The project was a success of visualizations and the campaigns with personalized videos in HD, 1x1 and vertical helped to achieve the company's goal in different channels for different audiences.