Explainer video of QWAD - Wicked

The goal of this project was to address consumer doubts and overcome objections about the Qwad Modules product by showcasing its functionality, features, and applications.

With the script provided by the company, I suggested adjustments to create a smoother and more engaging narrative flow. I then selected an appropriate soundtrack to enhance the animation’s sound design.

I developed a storyboard and built an animation draft to help the company visualize the video's sequence and structure. Key product features were emphasized using motion design, animations of the module's interior, and dynamic text, all synchronized to the rhythm of the soundtrack.

The final project was highly successful, garnering significant views. Custom HD videos in 1x1 and vertical formats boosted the company's campaigns across various channels, effectively reaching diverse audiences and meeting their objectives.