The company was quite simple in their briefing: "We know these products are not attractive because they are an industrial cooking line, but we would like them to look sophisticated in the video".
With that in mind I first looked for a soundtrack that could make the connection to a sophisticated product with differentiated design.
I developed a basic script of what I would have to put in the video and created a sequence of images through a storyboard, in the middle of the process I elaborated the scenario that could contemplate all the products of the line.
The project was a success of visualizations and the campaigns with personalized videos in HD, 1x1 and vertical helped to achieve the company's goal in different channels for different audiences.
0 likes · 3 views · Aug 21, 2026
3D product animation for an industrial cooking line, elevating utilitarian products through sophisticated art direction, storytelling, and premium visuals.
