The company was quite simple in their briefing: "We know these products are not attractive because they are an industrial cooking line, but we would like them to look sophisticated in the video".
With that in mind I first looked for a soundtrack that could make the connection to a sophisticated product with differentiated design.
I developed a basic script of what I would have to put in the video and created a sequence of images through a storyboard, in the middle of the process I elaborated the scenario that could contemplate all the products of the line.
The project was a success of visualizations and the campaigns with personalized videos in HD, 1x1 and vertical helped to achieve the company's goal in different channels for different audiences.
3D product animation for an industrial cooking line, elevating utilitarian products through sophisticated art direction, storytelling, and premium visuals.