Increase volunteer sign-ups and community engagement while developing new funding streams for conservation projects. The primary challenge involved working within a limited budget, complicated by specific grant restrictions, and navigating logistical complexities in a remote area of Costa Rica.
Strategy:
✔ Crafting compelling, human-centered narratives highlighting the Foundation’s conservation efforts and impact.
✔ Implementing blog posts, social media content, press releases, project reports, and email campaigns to raise awareness and inspire volunteer engagement.
✔ Optimizing website content to rank for key terms related to conservation and volunteering, targeting an international audience.
✔ Creating and promoted sustainable tourism projects to generate additional funding for conservation efforts.
Execution:
✔ Organized and developed stories from volunteers, local partners, and team members, resulting in a steady flow of high-quality, visually engaging content for social media and the website.
✔ Promoted sustainable tourism projects via eco-tourism and backpacker networks, collaborating with both local and international organizations to enhance visibility.
✔ Built two new SEO-optimized websites featuring authoritative content and high-quality visuals to engage international donors and volunteers.
✔ Utilized press releases, local festivals, and online donation campaigns to attract media attention and drive public engagement.
Results:
✔ Increased volunteer sign-ups by 200%, expanding the Foundation’s capacity to execute conservation initiatives.
✔ Generated $1,500–$2,000 in additional monthly funding through sustainable tourism, providing a consistent revenue stream to support key projects.
✔ Secured national media coverage in The Tico Times, raising the organization’s profile and attracting new international supporters.
✔ Strengthened community ties and increased local involvement, creating a sustainable model for ongoing conservation support and engagement.
Boosted volunteer signups by 200%, increased community engagement and donations through website redesign, blogs and articles, social media, and press releases.