The Liberty Collective Branding

The Liberty Collective is a Portland, OR based consultancy that is striving to create change within organizations that leads to a more diverse and intersectional balance of leaders "at the top" through their workshops and consulting work.

I served as the lead designer for this work and the primary contact for the client.

I also collaborated with my Creative Director, Kelli Hoyt, and fellow designer, Bridget Prendergast.

The goal for the branding was to create something bold, beautiful, and unapologetically feminine.

To support their workshop series world tour, I created a number of supporting assets and collateral including business cards, swag items, and workshop handouts.

The last phase of my work with the Liberty Collective was designing their website. I worked closely with an information architect and the client to help shape the organization and narrative of the website. For the visuals, the goal was to help visitors feel like they were "at home" in the physical Liberty Collective office space. To accomplish this, we incorporated lots of photography, illustrations, and colors that tied back to their overall brand and physical office.