[SEO Blog Writing] Aluguel de bengalas em Belém – 4 pontas

This was a pretty sensitive content. I worked with this specific company which business was renting hospital equipment such as wheelchairs and crutches.

The target audience was people who have been through an accident or cirurgy, which is why they may need those equipments for only a short period of time (weeks to months) as opposed to just buying it altogether.

The business owner wanted a pretty agressive local SEO strategy, so that's what I did. I wrote various blog articles for this business, and this one ranks on the first position for the search "Where to rent canes in Belém" and second position for "Rent canes Belém".

It starts with a pretty short introduction on why canes are important, why you shouldn't associate it with weakness or fragility and when someone is medically advised or even required to use it.

Then, I explained how to identify the best cane for each case (keeping balance, not putting weight on a specific leg, etc), with backlinks to the Ecommerce products so the user can rent that model right away.

I also added a section talking about why renting a cane may be more benefitial than just buying it, which talks about temporary use as I mentioned here before.

Finally, I ended the blog article with two whole sections about the business, relying heavily on the keywords "alugar bengalas em Belém" (rent canes in Belém) and also advertising the business' extreme quality, safety and health control, citing certifications by the Brazilian Health Survaillance Agency.