No one would doubt that the current business reality does not allow businesses to ignore insights extraction from their own data. Hypotheses are formed fast and demand even faster justification. The problem is that it's usually hard or even impossible to have huge massives of data at a researcher's disposal. However, even in this case, an experienced one can extract useful information that will lead a business to actionable insights saving tons of money and hours that could be spent on bad decisions made without data analytics.