Costa Luz Branding & Packaging Design

The primary goal of the Costa Luz Branding & Packaging Design project was to encapsulate the essence of Palma de Mallorca into a luxury perfume brand. Key objectives included:

Capture the Essence of Palma de Mallorca: Utilize design elements that reflect the city's vibrant culture, stunning landscapes, and rich history.

Create a Unique Brand Identity: Develop a distinctive logo, typography, and color scheme that stand out in the luxury perfume market.

Design Sustainable Packaging: Ensure the packaging is not only visually appealing but also eco-friendly, aligning with modern consumer values.

Establish a Strong Market Presence: Position Costa Luz as a premium brand in both local and international markets.