Brand Development | MNH
Dinah Ezrae
Verified
Muur Natural Holistic: Brand Identity + Launch Site for Pop-Up Experience
Problem Solved:
As a product-based business rooted in holistic wellness, Muur needed a strong brand presence to stand out at local pop-ups. They had great products but lacked cohesive visuals and storytelling to connect with customers quickly in-person and online.
Timeline:
February 2025 – May 2025
Influences & Inspiration:
Afrocentric botanicals, apothecary-style labeling, and community-first brands like Golde and OUI the People. We also pulled color cues from raw ingredients like turmeric, cocoa, and charcoal.
Why It Converts:
This brand system was designed to build trust and spark curiosity. A soft, earthy color palette, modern serif wordmark, and product-focused mini landing page helped Muur draw foot traffic, grow their email list, and make their first online sales.
Links To Follow:
Live Website : Click Here
Follow Social : Click Here
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What the client had to say
Dinah is a one stop shop as a business Consultant and I recommend her to anyone. She educates and walks you through everything so you can be about to understand what’s being created.
Menelik El
May 27, 2025, Client
Posted Jun 11, 2025
Developed a soulful brand system and pop-up launch site for a natural wellness business rooted in ancestral care and community values.
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Timeline
Feb 2, 2025 - May 24, 2025
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