Logo & Branding
Adam Fulton
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Posted Nov 4, 2024
Logo for a French Hypnotherapist. The yarn symbolises unwinding the complex inner workings of the brain. The strings inside the yarn are shaped as a J & C.
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Jonathan Carlon is a young hypnotherapist based in Lille, France. He wanted a simple logo for his clinic, which he could use for his website.
The concept for the logo is based on the hypnotic journey between Jonathan and his patient. The yarn symbolises unwinding the complex inner workings of the brain. The strings inside the yarn are shaped as a J and a C, subtly tying his initials into the logo. 3 lockups of the logo were created for flexibility: a horizontal lockup, a vertical lockup and a logo mark that stands alone.
Finally, I gave Jonathan an idea of how the logo could fit into his whole brand in the future. I added a muted, calming colour palette, a headline font which compliments the logo concept and an idea of how the brand could look across various touch points.
