Magazine Print Ad
Adam Fulton
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Posted Nov 4, 2024
A magazine advert designed for a partnership with Vista x Liverpool FC, featured in the LFC magazine, using bold typography and a standout dark blue theme.
Vista and Liverpool FC signed a multi year agreement making them the official small business design and marketing partner to the Reds.
As part of my role as Art Director for Vista, I designed an advert to announce the partnership, which was printed in the Liverpool FC Monthly Magazine.
I worked closely with in house copywriters to come up with a typography concept for the poster, introducing the partnership with a message that also includes examples of small businesses that Vista partners with in Liverpool and beyond.
Dark blue was chosen as a background to stand out in the magazine itself, knowing that the content pages either side were going to be white. Other brand blue colours were chosen to highlight the text in a contrast to the partnership message.
