Maxler | Content Creation, Viral VFX

Maxler was co-sponsoring a weightlifting event in Dubai and needed a striking VFX video to promote their brand and sponsorship on social media. The brief called for a concept that would grab attention, tie the brand to the event’s energy, and creatively showcase their protein products in an engaging way.

I envisioned a scene where Maxler's protein jars, magnified to an enormous scale, would "arrive" in the streets of Dubai, interacting with the urban environment. The jars were designed to appear as if they were jumping into traffic, creating a sense of playful disruption and larger-than-life impact that symbolizes the brand's bold presence at the event.

Using a combination of 3D modeling, VFX, and motion design, I developed the sequence:

3D Modeling: Crafted high-fidelity models of the Maxler protein jars, complete with realistic textures to highlight their packaging details.

Integration with Dubai's Landscape: Rendered the jars within an iconic Dubai cityscape, aligning lighting, shadows, and reflections to achieve photorealism.

Motion Design: Designed the movement of the jars to convey energy and personality, as they jumped along the street.

The video became a hit on social media, generating significant engagement and positioning Maxler as an energetic and bold brand in alignment with the weightlifting event.