RedBlue came to us as a 30-person single-trade shop. We built and still run the marketing engine behind their growth, supporting the jump to 120+ employees and a full multi-trade operation across HVAC, Electrical, Plumbing, and Sheet Metal. What we delivered

As RedBlue expanded beyond HVAC into Electrical, Plumbing, and Sheet Metal, we rebuilt and standardized their brand system so every service looked like one cohesive company. We recreated their logos as clean Illustrator vectors, created consistent lockups and brand rules, and rolled the identity out across fleet graphics, uniforms, gloves and safety gear, print assets, and digital campaigns. The result was a unified, scalable brand presence that supported rapid growth without losing recognition.

Vector logo rebuild in Illustrator for consistent scaling and printing

Multi-trade brand system: layouts, spacing, lockups, and usage rules

Fleet branding rollout across a growing vehicle lineup

Uniform and merch branding: embroidery-ready files and print kits

Digital brand consistency across web, ads, and social templates

Build and maintain a secure team hub for internal docs, training, and team resources.

We worked with RedBlue to extend their brand beyond digital channels and into meaningful community presence. From securing Victoria Royals jersey sponsorship to supporting golf tournaments and charitable initiatives like Our Place meal programs, we helped align the company with visible, values-driven partnerships.

This strengthened brand authority, recruitment appeal, and long-term trust in the Greater Victoria market.

What we deliver regularly for RedBlue to this day • Website development, strategy, and ongoing updates

• Local SEO and search visibility growth

• Google Ads and YouTube campaign management

• Drone photo and video storytelling

• Photography and team photoshoots for brand and recruiting

• Social media content and platform management

• Email campaigns, templates, and ongoing list marketing

• Radio campaign direction, scriptwriting, and voiceover coordination

• Internal team hub and portal development, updates, and document management

• Brand assets, print, vehicle branding, and creative

• Sponsorship and community marketing support

• Reporting, optimization, and iteration to keep performance moving

Result A scalable marketing system built to grow with a fast-moving, multi-trade company.

Skills SEO Strategy, Performance Marketing, Brand Development, Web development, Physical brand awareness

Tools Google Ads, Wordpress, Looker Studio, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Google Analytics, Framer, YouTube, Instagram, Facebook, X