Brand Identity Development for Agency Newsletter

Agency is a bilingual newsletter and research hub on creativity, marketing, and technology.

Branding Agency was a thoughtful and fun process - always focusing on a content-first approach to develop the visual identity of a modern digital editorial that gives readers a vibrant space for creativity to thrive and slow-learning to happen.

By designing edition covers that blend organic artwork with AI-rendered visuals, we led the launch of over 12 editorial lines adding up to 90+ publications, each thoughtfully crafted to address topics essential for any creative professional or modern executive.

How to craft a creative learning space that’s irresistible, even to an audience with plenty of talent and high-standards was the question that we answered with passion.

Through effective use of taxonomy, a classification scheme was developed to structure and clarify the main topics and sub-topics of the newsletters, helping readers navigate intricate ideas and theories that are presented in every edition. By using a categorical hierarchy across editorial themes, topics, and subtopics, we clarify relationships between broader and more specific concepts. This layered approach provides a structured cataloging foundation, transforming the content into a well-organized library.

We made slow learning accessible and enjoyable, delivering fresh insights directly to subscribers' inboxes. We demonstrated a new alternative where they can engage with intriguing content and captivating aesthetics. These guiding questions shaped our business model and vision for impact.

By delving deeper into the craft of writing and exploring the script format, we created a series of podcasts designed to share transformative short stories for leaders and creative professionals - Recorded by one of the most exclusive artistic voices in Brazil.

In the process of advertising Agency, we successfully leveraged available technology and deep photomanipulation techniques to convey its core narrative through design - a vision for a more human-centered future where environmental awareness is a priority for creative professionals worldwide.

We successfully motivated a new audience to embrace the value of slow learning through a subscription model. By offering early benefits like a fresh E-book about Marketing and the creative process, we sparked their enthusiasm and inspired them to embark on this enriching learning journey.