A playful pizza brand built
Lewis Steadman
A playful pizza brand built around bold illustration, personality and a slightly irreverent attitude. The identity combines a hand-drawn mascot with chunky custom lettering, creating something that feels nostalgic, fun and instantly recognisable.
The concept extends across packaging, drinks, takeaway, interiors and print, using a simple colour system and expressive typography to make the brand feel like more than just another pizza joint.
A full visual identity concept for a pizza brand with plenty of character. 🍕
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Posted Sep 10, 2026
A playful pizza brand built around bold illustration, personality and a slightly irreverent attitude. The identity combines a hand-drawn mascot with chunky c...
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