UK's Believe UK x Tileyard

UK's Believe UK x Tileyard Music just launched Tenace Records — a new frontline label built to develop emerging artists. No visual identity out yet, so I built one. 🎧

Researched the label's story first — "Tenace" comes from tenacious, and the whole positioning is about raw talent breaking through with real infrastructure behind it. That became my creative brief.

Built 4 concept directions entirely with Higgsfield AI (Nano Banana Pro under the hood): → "The Breakthrough" — silhouette shattering through glass, duotone amber/cyan → "Grip" — a hand holding a cable of light, literalizing the name itself → "Studio Object" — mic + vinyl on black glass, for press kit use → "London Energy" — profile dissolving into sparks over a skyline

Kept every shot to one dramatic key light + a bold color clash — same formula you see in premium brand campaigns (DayDream, VINCA). Left negative space in every frame for a wordmark drop-in via Canva.

Which direction reads most "record label" to you — the Breakthrough or the Grip concept? 👇

#BuildInPublic #BrandDesign #AIDesign #HiggsfieldAI #MusicBranding #GraphicDesign #ConceptDesign #TenaceRecords #CreativeDirection #Contra