Managed organic social media strategy and content creation for all of YouVersion’s brands (Global account, niche accounts, and international foreign language accounts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and TikTok.)
Increased the following of our global Instagram account from 500,000 to 2.6 million followers in two years. Launched multiple niche accounts and grew them from zero to over 100,000. Grew our TikTok from zero to over 300,000 in under six months.