Kinder Beauty - Influencer Marketing Manager
Sarah Bensassi
Scaled the influencer program from 20 to 200 influencers across YouTube, Instagram and TikTok
Generated 2.7M impressions, and 1000+ pieces of content over 12 months
Decreased CAC from $89 to $37 by bringing the YouTube program in- house and optimizing influencer strategy
Led whitelisting & paid ads program, including vetting influencers, establishing content requirements and creating contracts Onboarded and managed celebrity and PR agency
Managed a team of two Influencer Marketing Coordinators
Reported influencer program KPI’s to CEO on a monthly basis
Tools: Klear, Grin, Shopify & ReCharge
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Posted Apr 21, 2023
Started & scaled the influencer program at a DTC beauty brand.
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