Kinder Beauty - Influencer Marketing Manager

Scaled the influencer program from 20 to 200 influencers across YouTube, Instagram and TikTok

Generated 2.7M impressions, and 1000+ pieces of content over 12 months

Decreased CAC from $89 to $37 by bringing the YouTube program in- house and optimizing influencer strategy

Led whitelisting & paid ads program, including vetting influencers, establishing content requirements and creating contracts Onboarded and managed celebrity and PR agency

Managed a team of two Influencer Marketing Coordinators

Reported influencer program KPI’s to CEO on a monthly basis

Tools: Klear, Grin, Shopify & ReCharge