Bright Cellars - Influencer Marketing Coordinator

Sarah Bensassi

Researched, identified, and maintained relationships with over 2000 influencers
Generated 150K in impressions, and 250 pieces of content in 6 months
Worked with over $100,000 over a variety of campaigns across Instagram and YouTube
Generated outreach templates
Coordinated gifting, placed orders, created discount codes, and monitored UTM parameters
Reported weekly to the Marketing Director on the performance of influencer partnerships
Tools: Grin, Mixpanel, Periscope
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Posted Apr 21, 2023

Scaled the influencer program at Bright Cellars, managing over 2000 influencers partnerships over the course of 6 months.

Kinder Beauty - Influencer Marketing Manager
Kinder Beauty - Influencer Marketing Manager
UGC Portfoil
UGC Portfoil