Bright Cellars - Influencer Marketing Coordinator

Researched, identified, and maintained relationships with over 2000 influencers

Generated 150K in impressions, and 250 pieces of content in 6 months

Worked with over $100,000 over a variety of campaigns across Instagram and YouTube

Generated outreach templates

Coordinated gifting, placed orders, created discount codes, and monitored UTM parameters

Reported weekly to the Marketing Director on the performance of influencer partnerships

Tools: Grin, Mixpanel, Periscope