Building Social Media Operations from

Building Social Media Operations from the Ground Up for Ivy League Business Executive Education Program

Post Description:

First dedicated social media hire for Tuck School of Business at Dartmouth. Built and streamlined social media operations across 7+ platforms, implementing systems and workflows that scaled the program's digital presence.

Project scope:

Established social media operations infrastructure for Tuck School's Executive Education and Center for Digital Strategies

Implemented Sprout Social to centrally manage Facebook, Instagram, Twitter, LinkedIn, and additional platforms

Developed content calendar systems and posting workflows from scratch

Created processes for faculty coordination, content approval, and cross-departmental collaboration

Built performance tracking and reporting systems for program leadership