Monthly Newsletter Operations for Luxury Vacation Rental Com...

Monthly Newsletter Operations for Luxury Vacation Rental Company

Manage newsletter production for Dwell+ Play, a luxury vacation rental company featuring high-end townhomes and properties in downtown Bentonville, Arkansas.

Project scope:

Monthly newsletter highlighting downtown Bentonville attractions, events, and local scene

Coordinate with property management team on content and promotional priorities

Challenge: Balancing promotional property content with valuable local insights that engage potential guests. Creating content that feels authentic to Bentonville's culture while maintaining the elevated brand positioning of luxury vacation rentals.