RWRD — Brand Identity & Design
Elliot Obeng
RWRD
RWRD, is a blockchain rewards app, where every transaction you make becomes an opportunity to earn Bitcoin. Seamlessly integrated with daily life, this app rewards its users with points for every purchase they make, whether it's shopping online, dining out, or paying bills.
The branding and visual identity for RWRD needed to strike a balance between innovation and approachability. My goal was to create a brand that felt modern, trustworthy, and exciting qualities essential for an app focused on cryptocurrency rewards.
I started with the brand strategy, defining RWRD’s core values and positioning it as a gateway to earning Bitcoin in a simple, accessible way.
The vibrant accents symbolize opportunity and excitement, while the neutrals convey trust and stability.
Like this project
Posted May 4, 2025
Designed RWRD's brand to balance innovation and approachability, creating a modern, trustworthy, and exciting identity for a crypto rewards app.
