Scoop Creamery is a whimsical ice-cream store concept, specially crafted for a brief presented by The Brief Association on Instagram. The requirements for the brief included the creation of a complete logo suite, merchandise designs, and captivating packaging. Situated in the vibrant heart of London, specifically on the iconic Carnaby Street, Scoop Creamery stands as an acclaimed, award-winning ice-cream destination. The logo and brand design draws inspiration from the vibrant history of Carnaby Street during the Swinging 1960s. This artisanal ice-cream store caters to both locals and tourists, offering a delightful and whimsical experience to its esteemed clientele.


Scoop Creamery - Main Logotype

Secondary Logo

Uniform and packaging

Brand Palette





0 likes · 18 views · Jul 28, 2023
Branded a vibrant, award-winning London ice-creamery—fun, fashionable design capturing the city’s playful spirit and love for unforgettable treats.
Timeline
May 3, 2023 - May 15, 2023