Narro Brand Identity Design

Because each product Narro sells is chosen for being the sublime expression of a given style or silhouette, the brand required a logo that communicated authority. We selected the bold, all-caps confidence of a grotesque typeface, signaling classic fashion restraint and refinement.

For contrast, the logo pairs with a Sentinel typeface in text-driven assets. The slab serif introduces a boxy bookish quality that comes across as historical and lived-in. The fonts’ juxtaposition captures the high-low interplay of the urban Americana that created Narro, unapologetically nodding to pop culture moments while also drawing from canonical art and design.

Narro is Latin for “I tell,” and the brand understands dressing as a way to express personal identity – as a self-narration always in dialogue with its surrounding materials.

All the physical touchpoints Otherness designed – from hangtags, packaging stickers, and shopping bags to business cards, promo cards, window signage, and wheatpaste posters – hold this dialogic space. Clean and chic yet with a clear point of view, these assets let Narro’s clothes speak for themselves. Then a conversation ensues, connecting their wearers equally to times from before as to a sense of timelessness.