Brand Identity for Canadian Legal Firm

Even as rule breakers, the firm prides itself on specificity of execution. For stationery and and court submissions, we selected the most color consistent and reliable papers from GF Smith — dependable for two centuries — and build the color palette upwards from the soft brown base tones of the paper.

The foundation of the visual brand is in the clean and flexible geometry of an equal sign, combined with the early 20th-century elegance of Hoefler and Frere Jones's Landmark typeface and complemented by the classical pursuit of perfection that is Futura. Between the paper and the type, there’s a timeless respectability that feels inviting, not stuffy.

As a firm with a deep history in Canadian labor rights, B-C-K knew that it’s not one single moment or act of resistance that defines the success of a movement — progress is a series of fights and shattering changes building on top of each other in that long arc towards justice.

We eschewed classical legal stock imagery, moving instead into the art of collage to visually represent the core aspects of what the firm fights for every day: equality, negotiation, and free speech.