Q*UNIV - graduation project
Xenia Mara
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Posted Dec 7, 2022
Q*UNIV - Queer Universe App Design, Concepting, Research, Graphic Design, Video Creation & Editing
Q*UNIV, short for Queer Universe is a mobile social media application by Pleasure Society: Share content, discover yourself and connect with fellow community members.
Q*Univ is specifically for queer people as our community is disproportionately affected from censorship, shadow-banning and harassment online. Q*Univ was born out of a burning desire to create a social media platform where queer people are free to share what they want. This app exists as an alternative to the many popular platforms that sell data, surveil users, censor content and manipulate users to consume.
The graduation project for the International Fashion & Branding course at AMFI (Amsterdam Fashion Institute) consists of a Video Pitch, graphic Style Guide and a Brand Book with the origin story, target group and launch strategy.