ALT - brand book

Inspired by Synaesthisia the brand ALT aims to alter your state of consciousness and make you feel more intensely. 

ALT is a layer of "physically crafted conscious". Colours, tactility and emotions in combination with cutting edge technology are in focus to forge a strong psychological connection.

We’re looking to trigger euphoria and alter states of minds.

The brand was designed for the Supreme Sensation Seekers. People who always want more - who strive for authenticity and sensory satisfaction.

This book alongside an A2 pitch presentation was printed to introduce values, target group and brand identity.

The concept forms the basis of a future fashion brand and was created for the Brand Concept project at AMFI (Amsterdam Fashion Institute).