40k to 100k users with this award-winning fintech SaaS

Chris

Chris Godby

1 collaborator

Atominvest's award-winning enterprise asset management platform already powered $1trn+ in assets across 20k global companies and 40k users. But to scale beyond 40,000 users, they faced critical experience challenges.
Partnering with Head of Product, Hemal, we:
Transformed the UX to support their next growth phase
Redesigned core workflows to enhance customer satisfaction
Created a scalable design system that accelerated feature releases
Established UX foundations to support their expanding customer base
Atominvest now serves 100,000 customers covering $5trn AUM.
Updated key views with consistent spacing, charts and consistent colour palette.
Updated key views with consistent spacing, charts and consistent colour palette.
We overhauled some areas like tasks to make them look less daunting. Breaking complex, custom processes into a seamless, stepped UI
We overhauled some areas like tasks to make them look less daunting. Breaking complex, custom processes into a seamless, stepped UI
To ensure future consistency we built versatile table components in Figma. Filters, sorts and 20 different column types all controllable with simple toggles.
To ensure future consistency we built versatile table components in Figma. Filters, sorts and 20 different column types all controllable with simple toggles.
The admin UI is aimed at power users, so we compressed spacing without compromising usability
The admin UI is aimed at power users, so we compressed spacing without compromising usability
Whilst still ensuring a consistent approach to global elements like headers, icons, toggles and logos.
Whilst still ensuring a consistent approach to global elements like headers, icons, toggles and logos.
To make development faster and to provide a seamless UX we created a powerful design system with 1000's of elements.
To make development faster and to provide a seamless UX we created a powerful design system with 1000's of elements.
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Posted Jun 24, 2025

How we helped this SaaS scale beyond 40,000 users and overcome critical bottlenecks in their design infrastructure.