The first process was gathering keywords taken from briefing and discussion with the Rialto team. The results were the four main keywords below. It served as our guide to begin the logo design process.

The next step was to create objects or design elements to represent each keyword above. We combined the objects to visualize some logo ideas.

Below are some of the logo concepts that we came up with.

We developed the selected idea further with more options and explorations.

After a few iterations with the client's feedback, the next step is to explore the colors.

Here is the high-fidelity version of the Rialto logo concept.

Here is the final logo that we delivered to the Rialto team!

The Rialto team wanted us to build a quick homepage based on the final logo. We created a design that utilize the logo as ornaments and patterns throughout the website.

Shoot us an email to hello@paperpillar.com