Website Redesign | ExcelleMD Esthétique

ExcelleMD Esthétique is a clinic specializing in medical aesthetic care. Their website needed a complete overhaul to better reflect their expertise, modernity and varied services. I needed to improve the content architecture, texts and blog.

My role was to completely redesign their website to create an intuitive and engaging user experience for potential patients, while strengthening the visibility of services and emphasizing educational content via the blog.

1. Update information on all services offered.

2. Create intuitive navigation for visitors.

3. Make the site visually modern and aesthetically pleasing.

4. Integrate a dynamic blog to generate personalized content tailored to the needs of clients.

5. Simplify site management to allow the clinic to take charge of it after publication.

1. Analysis and Research

- Analysis of the old site to identify gaps in content and ergonomics.

- Research of best UX/UI practices in the field of medical aesthetics.

- Benchmarking of competitor websites to identify areas for improvement.

2. Creation of Wireframes

- Development of low-fidelity mockups to plan the organization of pages and information.

3. Visual Design

- Creation of a modern, clean design that is consistent with the clinic's brand image.

- Selection of a color palette and typography that reflect professionalism and elegance.

- Integration of visual elements (images, icons, subtle animations) to improve aesthetics and navigation.

4. Content Update

- Review and update all texts to make them clear, engaging and informative.

- Creation of a blog structure that allows the clinic to easily publish articles.

5. Development and Integration

- Conversion of mockups into functional web pages on Framer.

- Optimization for mobile devices and smooth navigation on all media.

- Performance, compatibility and natural referencing (SEO) tests.

6. Launch

- Publication of the finalized site after validation by the clinic.

The ExcelleMD Esthétique website is now:

- Visually modern and aligned with the brand image.

- Functional and easy to navigate for visitors.

- Fully managed by the clinic team, who can now create and publish their own content.

This project was a unique opportunity to contribute to improving the customer experience of an aesthetic clinic, while strengthening their online presence.

👉 www.excellemdesthetique.com