Brand Identity Design for Green Consumer Product Business

Brand identity design for DOECO, an eco-living lifestyle brand that sells products made of wheat straw.

II lead my team from the brainstorming stage to the printing of demo items, brand identity design, and a solid brand book. Over the course of three months, my team and I gave this project our complete attention. We learnt a lot from it, and it was a moderate success.

A brand with its own visual identity requires the creation of a brand style guide. In addition to being in charge of creative direction and packaging design for this project, I also worked on the 93-page brand book.

Next part is brand identity system which I will post in another post.

Thank you for watching!