Brand Identity Design for Green Consumer Product Business by Vân Anh TrươngBrand Identity Design for Green Consumer Product Business by Vân Anh Trương

Brand Identity Design for Green Consumer Product Business

Vân Anh Trương

Brand Design

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Brand identity design for DOECO, an eco-living lifestyle brand that sells products made of wheat straw.

A mood board for the brand identity design process

II lead my team from the brainstorming stage to the printing of demo items, brand identity design, and a solid brand book. Over the course of three months, my team and I gave this project our complete attention. We learnt a lot from it, and it was a moderate success.

A brand with its own visual identity requires the creation of a brand style guide. In addition to being in charge of creative direction and packaging design for this project, I also worked on the 93-page brand book.