As Fendi approaches its centennial celebration in 2025, I was entrusted with the exciting task of creating a commemorative logo and integrating it across various mediums. This project goes beyond mere logo design; it encompasses the creation of an exclusive capsule collection that encapsulates Fendi's rich heritage and forward-thinking vision.

The centerpiece of this project is a striking visual campaign that unveils the capsule collection's signature bag. The design features an innovative golden cord motif that weaves through the image, symbolizing Fendi's journey through time. This visual element not only highlights the limited-edition bag but also serves as a powerful metaphor for the brand's enduring legacy in the fashion world.

My role in this project involved:

Designing a commemorative logo that captures Fendi's 100-year history

Creating visuals for the main campaign, focusing on the capsule collection

Integrating the new logo and centennial theme across various brand touchpoints

Conceptualizing elements of the exclusive capsule collection

This project represents a unique blend of honoring a storied past while looking towards an innovative future, all within the realm of high fashion.

In the world of luxury fashion, visual storytelling is paramount. For Fendi's centennial project, the challenge was to create a narrative that spans a century of style and innovation. The golden cord element in the main campaign visual serves multiple purposes:

Brand Continuity: It represents Fendi's unbroken journey through 100 years of fashion history.

Luxury Aesthetics: The gold color reinforces the brand's premium positioning and celebratory nature of the centennial.

Visual Interest: The flowing line draws the viewer's eye across the image, encouraging engagement with the entire composition.

Symbolic Value: It subtly nods to Fendi's craftsmanship, likening the brand's endurance to a finely woven thread.

This project exemplifies how graphic design can elevate a brand story, creating not just a product advertisement, but a visual experience that resonates with the audience on an emotional level. It demonstrates the power of thoughtful design in communicating brand values and heritage in the competitive world of high fashion.

By balancing reverence for Fendi's history with a contemporary aesthetic, this campaign aims to appeal to long-time Fendi enthusiasts while also attracting a new generation of luxury consumers. The result is a visual identity that's both a celebration of the past and a bold step into Fendi's future.