La Bodega: A Tribute to My Roots through Graphic Design

Alexandre Lopez

Graphic Designer
Web Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
Figma

Project Description

La Bodega is a personal graphic design project created as a tribute to the family restaurant of my childhood. The project involved crafting a visual identity for the restaurant, with the logo design inspired by the letter "O" in "BODEGA," symbolizing a customer's eye. The bordeaux color palette reflects the wine cellar theme inherent in the restaurant's name.

Communication Strategy

The branding was extended to Instagram and magazine concepts, emphasizing quality product imagery and storytelling to attract a festive clientele.
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