Maven Market Power BI Dashboard Analysis

Pragyan Dhakal

Pragyan Dhakal

Maven Market Power BI Dashboard Analysis

Overview

This repository contains the analysis of Maven Market's sales, orders, and returns through an interactive Power BI dashboard. The dashboard provides insights into customer behavior, product performance, and operational efficiency. By exploring the visualizations, you can understand our key findings and consider actionable recommendations to further improve business outcomes.

Key Findings

πŸ“Š Sales Analysis

Total Sales: $2.75 billion.
Top-Selling Product: Hermanos Green Pepper.
Strongest Sales Region: North West (totaling $5.17 billion), which is a major contributor to overall revenue.
Monthly Sales Trends: Peak sales were achieved in July with $23.3 million.
Customer Demographics:
Senior citizens (40.38%) and Young Adults (21.53%) lead in purchases.
High School graduates make up 29.54% of total orders.

πŸ“¦ Order Analysis

Average Order Processing Time: 7.89 days.
ADJ Rory Sunglasses experience the longest processing time, reaching up to 19 days.
Order Volume:
The highest number of orders was recorded in January with 27.04K orders.
Married customers contribute more robustly with 18.73K orders compared to 9.31K from singles.
Customer Education Level:
Orders from customers with Partial High School education represent 30.44%.
Those from Bachelor’s Degree holders make up 25.56%.

πŸ”„ Return Analysis

Overall Return Rate: 0.99%, which reflects strong product satisfaction.
Top Returned Product: Washington Cream Soda recorded 25.48 returned units.
Return Demographics:
The majority of returns come from customers with High School (30.98%) and Partial High School (29.22%) education levels.
Singles have a slightly higher return volume (0.63K) compared to married customers (0.57K).

Recommendations

πŸš€ Operational Improvements

Optimize Processing for ADJ Rory Sunglasses Investigate the bottlenecks causing prolonged processing times (up to 19 days) and streamline the order workflow.
Reduce Returns for Washington Cream Soda Analyze the quality or delivery issues behind the high return rate and implement targeted corrective measures.

🎯 Marketing Strategies

Target High-Value Demographics
Launch marketing campaigns that focus on senior citizens and High School graduates, as they are key drivers of sales.
Consider offering loyalty programs to married customers to further enhance engagement.
Leverage Regional Strengths
Expand distribution and marketing efforts in the North West region.
Explore strategies used in high-performing regions to boost sales in areas like Mexico Central West.

πŸ“ˆ Customer Experience Enhancements

Enhance Accessibility for Partial High School Customers Simplify the purchasing process and provide educational content to lower the return rates among this group.
Seasonal Promotions Capitalize on seasonal trends by launching limited-time offers during peak periods β€” notably in January (order volume) and July (revenue).

πŸ“‚ Files Included

Power BI Files

Power BI .pbix file

Dashboard Visuals

Dashboard Screenshots for:
Sales Analysis
Order Analysis
Return Analysis

πŸ“Œ Tools Used

Software & Technologies

Microsoft Power BI
Excel/CSV for Data Preprocessing
DAX for Calculations and Measures

πŸ™Œ Acknowledgment

This dashboard is part of an analytics practice project and is based on data from Maven Market (fictitious for educational purposes). It is designed to enhance data storytelling and insight generation.
This project demonstrates how data can be transformed into actionable insights, supporting both operational efficiencies and targeted marketing efforts. Thank you for exploring Maven Market's Power BI Dashboard Analysis!
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Posted Apr 29, 2025

Analyzed Maven Market's sales, orders, and returns using Power BI.

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Timeline

Mar 24, 2025 - Mar 26, 2025