Maven Market Power BI Dashboard Analysis
Pragyan Dhakal
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Posted Apr 29, 2025
Analyzed Maven Market's sales, orders, and returns using Power BI.
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Mar 24, 2025 - Mar 26, 2025
Maven Market Power BI Dashboard Analysis
Overview
This repository contains the analysis of Maven Market's sales, orders, and returns through an interactive Power BI dashboard. The dashboard provides insights into customer behavior, product performance, and operational efficiency. By exploring the visualizations, you can understand our key findings and consider actionable recommendations to further improve business outcomes.
Key Findings
📊 Sales Analysis
Total Sales: $2.75 billion.
Top-Selling Product: Hermanos Green Pepper.
Strongest Sales Region: North West (totaling $5.17 billion), which is a major contributor to overall revenue.
Monthly Sales Trends: Peak sales were achieved in July with $23.3 million.
Customer Demographics:
Senior citizens (40.38%) and Young Adults (21.53%) lead in purchases.
High School graduates make up 29.54% of total orders.
📦 Order Analysis
Average Order Processing Time: 7.89 days.
ADJ Rory Sunglasses experience the longest processing time, reaching up to 19 days.
Order Volume:
The highest number of orders was recorded in January with 27.04K orders.
Married customers contribute more robustly with 18.73K orders compared to 9.31K from singles.
Customer Education Level:
Orders from customers with Partial High School education represent 30.44%.
Those from Bachelor’s Degree holders make up 25.56%.
🔄 Return Analysis
Overall Return Rate: 0.99%, which reflects strong product satisfaction.
Top Returned Product: Washington Cream Soda recorded 25.48 returned units.
Return Demographics:
The majority of returns come from customers with High School (30.98%) and Partial High School (29.22%) education levels.
Singles have a slightly higher return volume (0.63K) compared to married customers (0.57K).
Recommendations
🚀 Operational Improvements
Optimize Processing for ADJ Rory Sunglasses
Investigate the bottlenecks causing prolonged processing times (up to 19 days) and streamline the order workflow.
Reduce Returns for Washington Cream Soda
Analyze the quality or delivery issues behind the high return rate and implement targeted corrective measures.
🎯 Marketing Strategies
Target High-Value Demographics
Launch marketing campaigns that focus on senior citizens and High School graduates, as they are key drivers of sales.
Consider offering loyalty programs to married customers to further enhance engagement.
Leverage Regional Strengths
Expand distribution and marketing efforts in the North West region.
Explore strategies used in high-performing regions to boost sales in areas like Mexico Central West.
📈 Customer Experience Enhancements
Enhance Accessibility for Partial High School Customers
Simplify the purchasing process and provide educational content to lower the return rates among this group.
Seasonal Promotions
Capitalize on seasonal trends by launching limited-time offers during peak periods — notably in January (order volume) and July (revenue).
📂 Files Included
Power BI Files
Power BI .pbix file
Dashboard Visuals
Dashboard Screenshots for:
Sales Analysis
Order Analysis
Return Analysis
📌 Tools Used
Software & Technologies
Microsoft Power BI
Excel/CSV for Data Preprocessing
DAX for Calculations and Measures
🙌 Acknowledgment
This dashboard is part of an analytics practice project and is based on data from Maven Market (fictitious for educational purposes). It is designed to enhance data storytelling and insight generation.
This project demonstrates how data can be transformed into actionable insights, supporting both operational efficiencies and targeted marketing efforts. Thank you for exploring Maven Market's Power BI Dashboard Analysis!