Website Redesign with E-commerce Integration

The current site was outdated and needed a complete revision both in terms of visuals and in terms of user experience. While working on the redesign, I followed further challenges:

New e-commerce capabilities should be integrated into the website.

The website should be designed as a template for different locations and languages. This is worth taking into account as some locations have their own specifics, and the length of the text in different languages is very different.

The new design should be designed with the specifics of the implementation of the current one in order to speed up the development process.

New types of products with new properties and characteristics should have been added to the site.

The information Architecture is outdated and needs to be redesigned.

The design library was also outdated, and required a more flexible and new system to be built from scratch

Gathering requirements

Competitors analysis

Preparing responsive versions

Collaboration with BA, Dev & Qa teams

Presented solutions to main stakeholders

Creating prototypes and mockups

Design System maintenance

The new version of the site with support for several dozen countries and languages has been successfully launched.

The e-commerce function has been developed from scratch.

A huge number of new products have been added to the site.

Bounce rate reduction: -16% after implementing a simplified navigation structure.

Increase in unique visitors: +32% after adding dditional content to the site

Average session duration: +27%

A new design library has been created to improve consistency and make it easier to continue to work on the site