Digiclick
Folakemi Adewole
Delivering a Seamless Ad Management Tool for Clients
The beginning
DigiClick, an advertising company committed to delivering great client experiences, wanted to take their service to the next level by building an in-house tool. Their goal was simple: make campaign management easier for their clients by letting advertisers create, manage, and monitor all their ad campaigns in one place.
This case study highlights how I transformed their PRD into a user-friendly design, solved design challenges, and built a system that helps advertisers focus on running successful campaigns.
Understanding the Problem
DigiClick’s clients needed a platform that would streamline their workflow and make complex data easy to navigate. The challenge was to design an interface where users could:
Quickly create and edit ad campaigns.
Track real-time performance metrics.
Manage payments with clarity.
Design Goals:
Simplify the process of setting up and managing campaigns.
Make performance data easy to understand and actionable.
Provide transparency in payment workflows.
Ensure a cohesive, intuitive experience across all pages.
My design process
Understanding DigiClick's Product Goals and VisionsTo align with DigiClick’s vision, I analyzed the PRD thoroughly and collaborated closely with stakeholders to understand the key workflows:
Campaign setup and updates.
Real-time performance tracking.
Payment review and management.
2. Wireframes and User Flow Mapping: I developed wireframes to map out the advertiser's journey, from logging in to generating performance reports. This approach helped visualize the flow and identify potential pain points early on
3. High-Fidelity prototype: Created polished, detailed designs incorporating DigiClick's brand identity, with a focus on clear data visualization and intuitive campaign management interfaces. Each screen was carefully crafted to balance functionality with visual appeal.
Like this project
Posted Feb 12, 2025
Delivering a Seamless Ad Management Tool for Clients
Likes
0
Views
0
Petra
Trafik: Navigating road chaos with finesse.
Elevate Her