The client wants his company to represent luxury, high-end, architectural signage company. However the previous logo expresses fun and playful. The client has emotional attachment to the logo as it represents his home colors. My main goal during this redesign was to keep the essence of the old logo but make it more modern and simple.

As a sign company Tumen has to send out submittals to vendors and clients on a daily basis. My goal for this redesign simplify and make the submittal legible so that it is both easier for client and workers to review it.